Tuesday 25th October 2011 / Retail Thoughts / Video

How connected stories help shoppers understand technology

Technology is fascinating, empowering, rapidly advancing and, to many, utterly bewildering. If the gadgets themselves aren’t complicated enough, when you consider how devices interact, share and connect to each other – then you’ve got a lot of complexity to process. How can retail design make technology less confusing for shoppers? And how can store design educate people, and help them understand the potential of connected devices?

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Friday 11th March 2011 / Latest News / Retail Thoughts / Video

The Carphone Warehouse – Wireless 3.0 Store

Connecting wireless products for compelling retail experiences

BrindleyNovak developed a new way of shopping for connected products that places the customer at the heart of the store journey. The design principles we have adopted are modular, allowing The Carphone Warehouse to shift easily as their needs change.

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Wednesday 9th March 2011 / Environmental / Our inspiration / Video

Biomimicry in retail

A few months ago I came across this TED talk by Michael Pawlyn on ‘Biomimicry’. In this inspirational talk Michael explains if we could make things and do things the way nature does, it’s possible to achieve up to factor 10, factor 100, even factor 1,000 savings in resource and energy use.

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Tuesday 1st February 2011 / Our inspiration / Video

Einstein’s inspiration

I came across this TED talk from Krista Tippett on ‘Compassion’ and was surprised to learn that Einstein was deeply inspired by his contemporary Gandhi and that he actively practiced compassion in his daily life.

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Sunday 16th January 2011 / Retail Thoughts / Video

Health & Beauty – Wellbeing Stores

Designs for natural brands

At BrindleyNovak we are especially skilled at simplifying complex messages and creating successful retail design solutions for small, detailed products.

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