Tuesday 25th October 2011 / Retail Thoughts
How do you fill a large space with a condensed product range, and take the same design to an extremely small space? We used modular and scalable kit, island tills and the consistent placement of brand messages. With a little creativity, all sizes of store can be packed with potential.
Tuesday 25th October 2011 / Retail Thoughts / Video
Technology is fascinating, empowering, rapidly advancing and, to many, utterly bewildering. If the gadgets themselves aren’t complicated enough, when you consider how devices interact, share and connect to each other – then you’ve got a lot of complexity to process. How can retail design make technology less confusing for shoppers? And how can store design educate people, and help them understand the potential of connected devices?
Friday 11th March 2011 / Latest News / Retail Thoughts / Video
BrindleyNovak developed a new way of shopping for connected products that places the customer at the heart of the store journey. The design principles we have adopted are modular, allowing The Carphone Warehouse to shift easily as their needs change.
Friday 11th February 2011 / Environmental / Retail Thoughts
The Body Shop have always been innovative in new product development and a world leader in responsible business ethics, we developed the store concept working closely with Anita Roddick and in-house teams with the objective of creating a store environment that treads lightly on the earth.
Friday 11th February 2011 / Retail Thoughts
It is very exciting for us to welcome Best Buy into Europe, each time I have visited the Thurrock store the staff have been friendly, helpful and informed. The ease of parking and pick-up takes the stress out of shopping and their home delivery service has been spot on.
Friday 11th February 2011 / Environmental / Retail Thoughts
With an Italian love of design and an appreciation for local architecture, Replay Jeans design each store individually, in consideration of the local environment.
In Replay’s flagship Westfield store we blended reclaimed materials with a mix of antique furniture and vintage finds to create a dramatic retail experience.
Wednesday 9th February 2011 / Retail Thoughts
The new Wireless Store design at Westfield London has been closely followed by a further 4 UK pilot stores.
Saturday 29th January 2011 / Retail Thoughts
With so much technology under one roof, The Carphone Warehouse has a complex offer to present to shoppers. Controversially, we moved the mobile phone offer from the usual wall presentation onto central tables to draw people further into the store and create a focal point for the handsets. Feature wall portals highlight specific product groups and interactive units encourage customers to pause, play and take their time.
Friday 28th January 2011 / Environmental / Retail Thoughts
After refreshing their brand identity, packaging strategy and positioning, The Body Shop wanted a cleaner, simpler retail space that could be replicated globally. The new design needed to satisfy loyal customers while appealing to new audiences. Emphasising the brand’s environmental passions remained vital, as did retaining flexibility of layout and merchandising.
Wednesday 26th January 2011 / Retail Thoughts
Reliance Industries Limited, India’s largest private sector company, are investing $22 billion in a new retail venture with the intention of taking best in class western retail standards to the booming Indian market.
