Friday 11th March 2011 / Latest News / Retail Thoughts / Video

The Carphone Warehouse – Wireless 3.0 Store

Connecting wireless products for compelling retail experiences

BrindleyNovak developed a new way of shopping for connected products that places the customer at the heart of the store journey. The design principles we have adopted are modular, allowing The Carphone Warehouse to shift easily as their needs change.

We have created an environment that includes live products and demo opportunities, category zones, key interactive areas and the placement of accessories alongside hero products.

Smartphones are at the heart of the range and The Carphone Warehouse have expanded into tablets, netbooks, laptops, MP3 players, portable gaming and emergent technology. This new concept is now in roll-out throughout the The Carphone Warehouse portfolio both in the UK and Europe.